This was more than a partnership, it was an alignment. We share a vision of bringing style and inclusivity to NASCAR, and combined with our mutual focus on precision, preparation, and performance, the pursuit of excellence drives everything we do. While 23XI aimed to make a statement in the garage, we wanted a partner who thoughtfully blends culture, celebrating sports, music, and fashion. The partnership brought both together, uniting our goals of bringing the best to the race garages.
